Guidance & Advice · Nico-Jan Hoogma
My knowledge and experience in professional football, after over 36 years as a player and executive, I want to share with others to guide them in their development and help them make the right choices.

Nico-Jan Hoogma · Dubbel Perspectief
About Nico-Jan Hoogma
As a player I wore the shirt of SC Cambuur, FC Twente, Hamburger SV and Heracles Almelo.
After my playing career I served as General Director and Technical Director of Heracles Almelo, and as Director of Elite Football at the KNVB.
Through Dubbel Perspectief I guide executives, technical staff and players who want to grow, make better decisions and realise their ambitions.

Nico-Jan Hoogma
As a player

Nico-Jan Hoogma
As an executive
Career
As a player
1975 – 1989
VV Drachten
My amateur club
1989 – 1992
SC Cambuur
98 league matches · 6 cup matches
Champions 1st division 1992
1992 – 1998
FC Twente
187 league matches · 26 cup matches · 14 European matches
1998 – 2004
Hamburger SV
177 league matches · 10 cup matches · 17 European matches
Ligapokal 2003
2004 – 2006
Heracles Almelo
63 league matches · 3 cup matches
Champions 1st division 2005
As an executive
2006 – 2018
General Director
Heracles Almelo
Leading the management team in the areas of finance, commerce, HR and technical affairs. Highlights: sixth in the Netherlands in 2010 and 2016, cup final in 2012, stadium expansion to 12,000 seats in 2015, qualifying for European football in 2016.
2018 – 2022
Director of Elite Football
KNVB
Final responsibility for the national top teams. Worked with head coaches including Koeman, De Boer, Van Gaal and Wiegman. Highlights: Nations League final 2019, World Cup silver for the Dutch women 2019, FIFA ranking Dutch men from 21 to 8, FIFA ranking Dutch women from 7 to 4.
2022 – 2025
Technical Director
Heracles Almelo
Responsible for shaping, developing and executing technical policy. Highlights: KKD Champions 2023, realisation of the VDL Training Complex 2024.
"I know the football world from the inside: as a player the interests on the pitch, and as an executive the decisions made behind the scenes."
Nico-Jan Hoogma
What I offer
I share my experiences with executives, technical staff and players who want to grow, face important choices and want to realise their ambitions.
I want to share my experience as a director in professional football with you.
I want to act as a sounding board, sparring partner and mirror for you.
I want to advise you in the choices you make.
I am available as a guest speaker at courses, meetings, educational programmes, etc.
Contact
Are you looking for guidance, advice or would you like to invite me for a speaking engagement? Send a message.
Contact details
Location
Oldenzaal, the Netherlands
Available for
Executives
Technical Staff
Players
Speaking Engagements